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We aim to build an AI-powered all-in-one design tool to help small businesses and startups create professional branding assets with ease, overcoming traditional barriers like expertise, and resources.

To achieve this, we started by identifying the key challenges these users face in branding.

To achieve our business goals and address user pain points, I made the following decisions

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Guide Workflow

With Clear Navigation

To educate users on the design process, empowering non-designers and improving usability.

Guide Workflow with Clear Navigation

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Simplify Project Management

To streamline and organize design workflows for greater efficiency.

Simplify Project Management

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Build Accessible Customization Tools

To ensure scalability by offering personalized branding options to meet diverse user needs.

Build Accessible Customization Tools

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Support Physical & Digital Design

To address varied design needs, ensuring scalability and market reach.

Support Physical & Digital Design

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Implement a Feedback System

To continuously refine features by incorporating user insights, increasing retention.

Implement a Feedback System

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Provide Flexible Subscription Plans

To tailor plans to diverse customer needs for greater accessibility and appeal.

Provide Flexible Subscription Plans

How do I know my decisions are successful?

Over three months, I updated a Figma-based design system, refining textbox and button sizes, component states (hover/pressed styles), typography, and grid system to ensure visual consistency across products.

The homepage features a chat-based interface with clear navigation. We designed a side column for quick access to past projects and a top bar for direct links to advanced customization and manufacturing.

I designed a folder-style project management interface, enabling users to efficiently access, duplicate, and edit complete brand sets.

I designed a customization interface with a left panel for AI-driven editing through chat and a right panel for manual adjustments using simple tools, enabling users to easily edit their logos.

Once confirmed, the logo updates automatically in the project interface.

We designed an application folder enabling users to customize and manufacture brand sets, including commonly used office supplies.

After selecting a product, users can customize it by modifying the logo or pattern’s colors, size, and padding.

Users can manufacture the product once satisfied with their design.

After users submit a manufacturing request, they receive a third-party link to order and pay through our manufacturing partner.

To assist users and improve the platform, I designed a feedback system integrated into key features, ensuring it’s optional and activates only when users need extra help.

When users dislike a logo, we want to understand why and how to improve, so we encourage them to share their feedback.

To meet diverse user needs, we aim to provide what users want. They can report missing products or share any confusion about the customization process.

I designed a tiered pricing system with three plans, tailored to diverse user needs and budgets.

To enhance the free plan experience and attract new users, we offer limited free downloads for those who provide feedback or refer friends.

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